Synthesizing the landscape
With little access to Food Rescue's web-product, we began by completing a comprehensive SWOT analysis. Utilizing ReFED's data base of food rescue agencies, we identified several key factors such as: the importance of efficiency during the sign-up and onboarding process; a need for real-time communication infrastructure; the importance of addressing safety concerns; and offering a variety of shift & transportation options is paramount.
Getting to know Volunteers
Having established an understanding of the food rescue industry, we moved on to familiarizing ourselves with the actors in the food rescue process. We began by conducting ethnographic interviews with rescue volunteers and volunteer coordinators. Later we also deployed digital surveys in city-transportation forums. We developed a journey map as an exercise to guide development with authentic, firsthand expertise
