Project

Project

posi - Creating a (posi)tive Identity

We partnered with posi to design an MVP for early product funding. I created a design system that reflects posi's commitment to evidenced based wellness, accessibility & inclusive digital spaces - particularly for neurodivergent Women, Trans and Non-Binary folks.

posi - Creating a (posi)tive Brand Identity

We partnered with posi to design an MVP for early product funding. I created a design system that reflects posi's commitment to evidenced based wellness, accessibility & inclusive digital spaces - particularly for neurodivergent Women, Trans and Non-Binary folks.

Role

Role

Research, Identity, Graphic Design.

Team

Team

Natalie Woo
Yoon Han &

Eric Houng

Project

posi - Creating a (posi)tive Identity

We partnered with posi to design an MVP for early product funding. I created a design system that reflects posi's commitment to evidenced based wellness, accessibility & inclusive digital spaces - particularly for neurodivergent Women, Trans and Non-Binary folks.

Project

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Role

Principle Research, Identity, Graphic Design.

Project

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.

Team

Natalie Woo
Yoon Han &
Eric Houng

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat. Nihil molestiae consequatur, vel illum qui dolorem eum. Architecto beatae vitae dicta sunt explicabo.

Generating Research

To deepen our understanding of posi's future users, we completed a comprehensive literature review, conducted ethnographic interviews with neurodivergent individuals, and digitally surveyed neurodivergent forums. This strategy ensured that their voices led the way, guiding Posi's development with authentic, firsthand expertise.

posi's Building Blocks

After a thorough competitive analysis and by integrating insights from our user interviews, we prioritized features that would truly resonate with future users' needs, challenges, and habits: Posi's user community is driven by internal motivation; accountability is key to their success, particularly when it involves their friends; visual elements cannot be over-stimulating; & energy monitoring should be effortless to handle.

Putting it all Together

Based on our data, we crafted an accessible and empowering user experience, from the perspective of two distinct personas: burnt-out new users, and returning users seeking a little balance. During our usability testing, we adopted a contextual inquiry approach, placing posi's prospective users at the helm of the experience. Feedback highlighted: a strong connection with the brand's look and feel; a seamless onboarding process and intuitive navigation; while also pointing out opportunities to enhance the presentation of user insights.

Based on our data, we crafted an accessible and empowering user experience, from the perspective of a new and returning user. During our usability testing, we adopted a contextual inquiry approach, placing posi's prospective users at the helm of the experience. Feedback highlighted: a strong connection with the brand's look and feel; a seamless onboarding process and intuitive navigation; while also pointing out opportunities to enhance the presentation of user insights.

posi Points

An important question to posi's core functionality was: "How might we quantify a person's energy expenses?" Insights from our research within the neurodivergent community pointed us to Christine Miserandino's pioneering, Spoon Theory (2003), which led to our creation of 'posi Points' — an energy-based currency system designed to evaluate the energy "gains and drains" of various tasks and experiences. The cost of each task or experience is ultimately determined by the user.

posi Plans

Designed as a solution to the question: "How might user's be feeling when they arrive at posi?" Whether a user is burnt-out and needing to recover or simply in need of a quick boost of energy, these thoughtful scenarios led us to create 'posi Plans' — fully customizable, evidenced based approaches to help user's achieve their wellness goals effortlessly.

(posi)tive energy -at-a-Glance

Our work culminated in the creation of an intuitive dashboard display. We asked ourselves "How might we visually help user's understand their energy levels throughout the day?" We turned to The Universal Design Guidelines for Learning to help build an engaging and self-reflective display. Enter 'Auras' — a direct reflection of your energy level, indicating the equilibrium between "drains and gains" of user's daily experiences.

Explore posi

Access research, meet our personas, see posi's early drafts & sketches.

Access research, meet our personas, see posi's early
drafts & sketches.

Contact Nolan

Open Figma

[excitedly] "Fruit is essential to a well balanced diet!"

Nolan Golden

https://www.linkedin.com/in/thenolangolden/